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Jaws
writing proposals
“Write
to express not impress”
If the decision to buy your product or service is to be made behind
closed doors, then will your proposal do the job?
Is it easy to read? Is it persuasive? Does it prove your case and sell
the benefits?
How do you know? We will give you the objective measure of your readability
and persuasiveness.
This one-day programme also gives you a checklist and the knowledge
of how to put the correct ingredients into your proposals.
Our loss analysis interviews show that when a potential client says
“you were too expensive”, “you are too big”,
“you are too small”, this is an excuse; because often what
they would like to tell you is that the proposal was “no more
than a quotation” or it was “worse than War and Peace”.
Where you writing for the prospect or yourself? Does your prospect like
full detail, just headlines, is it written from the head or from the
heart?
How do you know if this course will help you?
If you write two proposals and always win with one of them then you
are already doing a good job. If however, your ratio of writing proposals
and tenders is higher than 2:1 then we can help improve that win rate.
The same goes for presentation pitches as well.
At this critical time in the sales cycle we can provide you with the
tools that ensure you structure your proposal in logical order, write
it for today’s speed readers and make it persuasive. But most
important it will ensure that it sells the benefits, not just the product
and services features.
Why are you writing a proposal anyway? |
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